He had started an urban agriculture business about a dozen years ago …
By Daniel D’Ambrosio
Aug 29, 2018
Fireman, a serial entrepreneur who pioneered private label credit cards with the Sierra Club, got into cannabis almost by accident. He had started an urban agriculture business about a dozen years ago, and was growing lettuce on the roof of the Moscone Center garage in San Francisco when he learned the city didn’t have the authority to lease him the space.
“That’s how I got into pot,” Fireman said. “When I couldn’t do a deal in San Francisco, my team out there said, ‘Mr. Fireman we’ve been dabbling in the wild west of cannabis in California.’”
Today, MariMed is developing and managing pot growing facilities around the country, working with Tikun Olam USA, the American branch of an Israeli company that calls itself “the most trusted name in Cannabis.” Israeli chemist Raphael Mechoulam pioneered research into medical marijuana some 40 years ago.