“For IKEA, this collaboration is about challenging the way society looks at growing in general and addressing that it’s both possible and rewarding to have a place to grow your own plants in the city,” said James Futcher, creative leader at IKEA Range and Supply.
By Gunseli Yalcinkaya
Nov 29, 2018
IKEA has teamed up with British designer Tom Dixon to launch an urban farming project that encourages city-dwellers to grow food locally.
Dixon and the homeware brand are developing a series of gardening products and tools that can be used by individuals in cities to grow their own food and medicinal plants at home, available in IKEA stores globally in 2021.
The project aims to motivate and enable a healthier and sustainable lifestyle for people in cities by making “homes the new farmland”.
It also aims to build awareness of where food comes from and show the ways in which growing produce can be introduced into the home. “Food is a crucial part of everyday life, and IKEA wants to inspire and enable a healthier and more sustainable life,” said IKEA.