India: How this Lawyer-turned-farmer Found His Calling


With ‘Pluck One’ he produces Stevia Leaves and aims to reach out to the Indian masses with an alternative for sugar.

By Sanchita Dash
Senior Correspondent, Entrepreneur India
Nov 12, 2018


While he started off with a trial cultivation in 25 acres, he plans to scale up the operations to 300-400 acres. One would believe that finding land in Mumbai would be a difficult task but Badani found an alternative. “Close to Mumbai, there are families/HNIs who have land vacant and also have the fear of encroachment. They rent out these lands to us and they get yearly returns on these lands. By doing this, the scalability becomes faster,” he said.

Badani came across multiple challenges as he turned a farmer. For starters, he’s quick to say, “Looking at farming from an urban perspective just sounds fancy.” But he soon realized, you can’t make excel sheets and plan everything. He faced major setbacks – be it the Mumbai rains or handling the labourers. “I never believed communication could be a challenge for me, but it was one initially,” he said.

He categorizes the audience into two – the huge diabetic population where everyone’s looking out for an alternative for sugar and the millennials or youngsters who are proactively cutting out sugar. While they have a presence in 300 stores in Mumbai, they are planning to reach out to customers in Delhi too. “Apart from that social media like Facebook and Instagram work great for us,” he said.

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