South Africa: Alexandra’s urban farmer has big dreams


Fazlur Pandor (center) and brothers Rogan Field and Graham Field of Urban Fresh pose for a picture on their farm in Alex, the Lenin Drive Garden. 29 August 2018. Picture: Tracy Lee Stark

Pandor’s love for farming stemmed from when he was a small child farming with his family in Botswana.

By Chisom Jenniffer Okoye
The Citizen
Aug 30, 2018


An urban farmer from Alexandra hopes their proximity to Africa’s richest square mile will inspire others in his community to one day have their crops sold across the road in Sandton.

Urban Fresh MD Fazlur Pandor, at the Lenin Drive Gardens in Alexandra, said he wanted to use his childhood passion for farming to change the relationship between Alexandra and Sandton by acting as the aggregator and developing the skills of the community.

“Every morning we see people in their masses taking buses and various forms of transport to go to Sandton and work and then we see them all come back in the evening,” he said. “We want that to change.

“We want to say let’s work together and not just make it a one way thing but form a relationship where you can also take the produce and services we offer in Alexandra.”

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