Your Food’s Roots – a collaboration between Zooey Deschanel, her husband Jacob Pechenik
By Cathleen Krueger
May 03, 2018
Deschanel co-founded The Farm Project with her husband, Jacob Pechenik, to empower people to eat local, sustainable, seasonal and organic food.
“Our whole mission is we’re trying to make sustainable, local food as affordable and easy as packaged and processed alternatives,” she told People last year.
Deschanel also revealed that The Farm Project has been working on Lettuce Grow, a service that provides you with all the equipment and maintenance you need to run an urban farm. “We do these vertical gardens, so you can grow in a very small space,” she says.
So why should we care where or food comes from? Studies have linked pesticides to multiple chronic illnesses, including prostate cancer, non-Hodgkin’s lymphoma, leukemia, multiple myeloma and breast cancer as well as Parkinson’s disease. What’s more, it’s estimated that Americans lose about 16.9 million IQ points every year due to exposure to organophosphates, the most commonly used pesticide.